Kraft Group Subsidiary Enters "Strategic Partnership" With Club América
The Kraft Analytics Group and General Atlantic invest in Mexican giants Club América.
The Kraft Group’s portfolio saw a massive addition on Tuesday as its subsidiary, Kraft Analytics Group, entered into a “strategic partnership with Mexican giants Club América.
In a press statement translated into English from the original spanish text, América announced the club had entered a “strategic partnership” with global investment firm General Atlantic and The Kraft Analytics Group, a subsidiary of The Kraft Group that specializes in data management, advanced analytics, and strategic consulting in the sports and entertainment industry.
According to Bloomberg’s Gonzalo Soto and Andrea Navarro, a subsidiary of the Kraft Group and global investment firm General Atlantic came together to invest a reported $490 million for a 49 percent stake in the Ollamani Group, which owns Club América, along with the renowned Azteca Stadium in Mexico City.
The statement also adds that the newly founded Grupo Aguilas “adds global experience and long-term vision, but maintains something fundamental: the leadership, the course and the identity of América, those will remain at home and with our noble fans.”
After Tuesday’s announcement, General Atlantic issued a press release of their own, where it dove further into how The Kraft Analytic Group will assist the club. “General Atlantic and Ollamani have partnered with the Kraft Analytics Group to leverage its industry-leading customer data platform alongside proprietary fan experience and strategic consulting expertise.”.
“The Kraft Analytics Group further enhances this alliance by bridging deep analytics to unlock fan connections, broadening the Club’s visibility by strengthening its reach across Mexico and the United States. Through critical operational and technology investments, KAGR’s partnership will support driving sustainable growth over the long-term.”.