Boston Legacy FC has announced a multi-year agreement with Hyundai Motor America as the club’s sleeve partner. As part of this sponsorship, the Hyundai brand will appear on the right sleeve of the club’s primary and secondary jerseys for all regular season and postseason matches starting in 2026.
“Our partnership with Hyundai goes beyond a business deal – it is a validation of where our team, league and women’s sports as a whole are headed,” said Jennifer van Dijk, team president of Boston Legacy FC. “When you have influential national brands like Hyundai Motor America wanting to be an integral part of our growth, it demonstrates the commercial power of women’s professional soccer. We are incredibly proud to build this relationship and create new opportunities for our players, fans and community.”
This marks the first time that Hyundai Motor America, the U.S. subsidiary of Hyundai Motor Group, has partnered with a club in the National Women’s Soccer League to sponsor a jersey.
For the announcement, Boston Legacy FC partnered with American racing driver Lia Block as she took to the track in a Hyundai IONIQ 5 N, displaying the club’s iconic swan wings and crest while Boston Legacy FC players Annie Karich and Barb Olivieri showcased their soccer skills.
Video Courtesy of Boston Legacy FC
BLFC begins its season on March 14 in the home opener at Gillette Stadium against Gotham FC.
